The tagline, This is Your Theatre, was born from the concept that the theatre is a safe space for all individuals to express themselves, be vulnerable, valued, inspired, and see their story portrayed on the stage.
The new brand identity needed to evoke a sense of inclusion, evolution, energy, and artistry with a nod towards a historic legacy, as well as allow for each season and show’s unique designs.įinal Product // The root of the name Diversionary stems from diverse and visionary. We pulled inspiration from the theatre's colorful philosophy and incorporated two historically relevant and symbolic triangles, into the logo design. Through an inclusive process we were able to reflect Diversionary’s genuine evolution in serving both San Diego theatre and the LGBTQ+ community at large.
#Biomorphic shapes geometric art full
Process // We began with conversations with the board and the community to gain a full understanding of how Diversionary is currently perceived. Their previous logo presented challenges including technical reliance on a complicated gradient and inflexible application, and a potential perception of exclusivity vs. Task // Diversionary Theatre did not have an existing visual identity system to create a consistent look and feel across seasons and shows. Diversionary Theatre is the third oldest LGBTQ+ theatre in the nation. Their mission is to provide an inspiring and thought provoking theatrical platform to explore complex and diverse stories.
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